It never was brought to my attention on how horrible this habit is until I read this article by turkle. I look at my watch to see the time. I look at my BlackBerry to get a sense of my life (273). A sense of life should not be a hand-held-size of internet and the people that consume your life. A sense of life is how you live it and the decisions and choices that you make. The personal connections that you have with the people you love and respect and most of all trust. I am also guilty of texting my mom when we are in the same house. Even though these ways of communication are so easy and most of the time effective; we lose a personal connection and reflect on just pure laziness.
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A business meeting is a very personal thing. It is not just what you talk about but it is also how the person looks, communicates in person, and just that vibe you get when you know how to handle people. Consultants used to talk to one another as they wanted to give presentations; now they spend that time doing email (271). Technology is so impersonal that it makes people unconnected personally. I agree with the author as she criticizes the technology world. We are connected, report tethered, so important that our physical presence is no longer required (272). The fact that we do not communicate with people on a deeper level can cause makes trusting people too easy. Texting and emailing a coworker is so convenient for the life of a business person, but are you really going to get the same response or conversation when you could just do it in person? Not only are our careers getting taken over by technology, but our entire lives. The first thing I do whenever I wake up every morning is to check my cell phone to see who had texted me last night while i was sleeping.
In the article can you hear me now? by Sherry turkle, she explores how technology is affecting our daily lives, especially communication. Before the article even begins there is a" Thanks to technology, people have never been more connected—or more alienated (270). The author explains that through technology our bond with communication is getting weaker and more people rely on technology to control their lives, rather than having control of their own lives. First gives the example of her being at a conference and not a single person can get off technology to even pay attention to what they even came to the conference for. In my personal opinion it business shows that we have lost respect for people and have gained more respect for technology and what is going on with the digital world more than the real world. Every once in a while audience members give the speaker some attention, lowering their laptop screens in a kind of digital curtsy (270). How can we expect someone to listen to us if we cannot even pay attention to them in person? Technology is often the easy way out and it shows through business meetings, families, and how kids are being raised in society in this time.
The biggest conclusion taken from these presentations were that the audience today hold a lot more power now then ever before and with modern technology and the power of social networking a person can get a message, picture, video etc to surface the net and. (1984 the Practice of everyday life, trans. Steven Rendall, University of California press: Berkeley, russell, J/ (2012). Kony 2012 online available m/watch? VY4MnpzG5Sqc 04/03/13, toffler,. (1970 future Shock, random house publishing Group: brief New York. Lost in the, digital, world, technology is everywhere in todays society. It is how we communicate with others, sense of communication and even how we turn in our essays for an English class. It is beneficial to the world in so many ways but at the same time it also has many negative effects.
These people of a higher social position are identified as opinion leaders. The two-step theory was catalysis to the success of Jason Russells video. Celebrity figures such as Oprah, rihanna, bill Gates etc. All spoke publically in their support in the Stop Kony campaign and in which then spread to many other people of lower social status and worked as a domino effect as it spread to the masses. However when looking at traditional media this type of connection was unheard of as the audience was less active. If we try attempt the kony 2012 (Russell 2012) campaign on a traditional media platform such as television the success of the campaign would have been less likely as the audience become less active when watching television as they incorporate the hypodermic needle thory. With traditional media the audience was limited to what they saw and heard at a certain time as the media held more power and put out things according to them but now with the progression of media platforms and the internet we dont have that. In conclusion, we see that how the media and technology has grown and made a major change in society and the audience has become a lot more active. We see how with contemporary society the technology has allowed everyday people to now become the makers of the news, which shows how the audiences are now becoming a stronger wave of prosumers rather than just a consumer, and also now blurs the line between.
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A good example of this was the book london riots of 2011 and the tsunami in japan where the people that was there at the time was able to take pictures and videos whereas news channels were unable to deliver the news to their audience. This shows how the audiences of today are increasingly more active as time goes. When looking at the effects of digital media michael de certeau is a good source to show how through digital media allowed the audience to hold more power and also allowed them to become more of an active audience against a structure of power. De certeau helps us identify how people act in normal society; there are always powerful figures that put strategies in place, which they expect the consumers to follow and he gives an analogy of roads and pavements as being strategies that us as consumers have. De certeau then goes on to say that the audience have now have the ability to control this power with tactics, which de certeau illustrates in his analogy as shortcuts used to beat the system, this theory was presented in his book the Practice. The case study we used in our presentation that incorporates this ideology is the Stop Kony campaign by jason Russell and the invisible children organization. The kony 2012 campaign was a tactic used to stop a kony who was allegedly kidnapping and controlling the children to join his army of children where they was force to kill, rape etc.
Kony is considered a strategy according to de certeaus theory because he is the leader of the lra army and therefore considered figure of authority. The invisible children foundation released a video entitled Kony 2012 (Russell 2012) was released on different media platforms such as and Vimeo. . The video circulated online through social networking sites such as Facebook, twitter and blogging websites. . The video went viral and currently holds more than 90 million views on. The success of the video really shows how in this new digital age an opinion or a campaign can really attract world attention within hours. The two-step flow theory was a major contributor to the success of this campaign and helped achieve mainstream success. The two-step flow theory is a modern theory that shows how people of a high social position in an active media sense influence people of a lower media position with their interpretation of the mass media.
All these techniques are used to produce a greater profit and with the aim to try and make it weightless, where they can generate a profit without it costing. When comparing social networking corporations to tv corporations we see how the corporations within tv spends a lot of money to invest in the making of their productions to attract their audiences whereas social networking sites provide a simple and one-size fits-all template which lets. Facebook produce a profit through adverts but through their weightless capitalism approach they are able to generate higher profit by getting their audience to work free of charge whereas conventional media such as television would have to pay for actors, cameramen etc. The people using Facebook become prosumers without even realizing, as they are an audience to the site but also a producer as they contribute to the production. During our presentation we decided to analyze the practice of the online game Second Life in relation to Playbour. .
Just like facebook users, second Life gamers are unaware of how they are being used as prosumers. Second life is online game where the majority of users buy land in order to create their virtual world. Second Life is a good example of a community of gamers who confuse work and leisure as they spend a lot of their time on the game without realizing that they are working to create a better virtual world not only for their personal enjoyment. Also the gamers spend real money on the game to give them an upper hand and this is called gift economy. This taught how audience is now taking a bigger role but do so with no financial gain, which is changing the way the political economy of social and open media works. Through social media and social networking the way news reaches its audience has had a major change. Traditionally news was consumed by the audience commonly through newspapers, radio and television but now with the expansion of the internet news has spread faster on these social media and networking sites. Also with the expansion of the media and the Internet it allowed people who would have been the consumer in the past to produce the news themselves, these people are identified as prosumer, a predestined term coined by Alvin Toffler in his book future Shock. Videos, picture and news stories are sent to news channels and upload straight to blogs from smartphones and other forms of technology and this can be done as soon as the event happens, which means that on a global basis we are able to keep.
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Next essays Related to, digital, divide, got a writing question? Ask our professional writer! Referring directly to the four project presentations you surgery have undertaken during the module critically reflect on how this work has informed your understanding of the various ways in which open and social media platforms have impacted upon the organization of everyday cultural life. This essay will be looking at how new digital and social media has had an effect on contemporary society. Throughout this essay, i will be comparing the effects between traditional media such as newspaper, tv, radio etc and contemporary digital media such as social media and social networking sites and the role the Internet as played to the way people interact. . Also this essay will be looking at the way digital media has also made an effect on the audience becoming more active then ever before. These ideologies will be critically analyzed based on the four presentations undertaken. Using Facebook as an example we see how social networking sites use their audience to build the facebook company further to gain profit, which changes the traditional way capitalism works. Capitalism is always aiming to become lighter and lighter and they do this by using different techniques such as paying their employees less, working their employees harder and using machinery instead of employing people.
The disparity in access and use for such groups is known as the " digital divide" and is the consequence of "information poverty" between, for example, the developed and developing world (Meredyth thomas, 2002). However, this divide exists also within countries and communities, potentially obstructing a full inclusion within the society. 1.0 Social Advantage / ict inequality / ict diffusion. Digital inequality has developed in advanced societies in relation to information and communication technologies (ict leading to a " digital divide" between techo-haves and have-nots (Norriss, 2001). This existence may generate "status" divisions and new forms of social privilege and exclusion within and between countries. However, the divide is not a sharp line, but increases with and contributes to social and economic disadvantage (Unknown, noie). The digital divide has mainly been accused of existing in relation to access; access to services, infrastructure and hardware. Initial access to new technologies is limited moyes to those with advantageous status and resources (white-collar, education, race, income) (Willis tranter, 2002). These users have greater exposure to all that ict, especially the Internet has to offer.
materials in archives, and getting the signal from video to home. The capacity of every media organization to effectively tackle the challenge). The digital divide problem is still quite rampant, and is one concerning both developed and undeveloped countries. In recent times, however, its focus has shifted from an access issue to other factors such as education, income and age. While the quantity (access) gap is narrowing, these new factors have brought about a broadening of the quality divide issue. A series of local and international programs have been put in place to curb is problem. New technologies affect the distribution of social advantage, and can potentially alter social hierarchies. The diffusion of the Internet is widespread amongst many worldwide countries, yet Internet access is still divided along class, education, age and gender lines (Willis tranter, 2002).
These forms can be from web-cams, flat-screen tv's, color screen cell phones, digital book subscriber lines (dsl virtual reality systems, holographic theaters, digital papers and palm pilots. The rapid developments in digital media technology have profound effects on human communication. Both personal and mass communication will change and adapt as a result of the emergence of new technology. A new infrastructure will be created, giving everyone access to digital services. The general trends are towards a digital world, where all types of information will be captured, processed and distributed digitally. Data, text, sound, images, animation, video and all of their combinations will be communicated in digital form. The media landscape will become digital.
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Digital media and technology is front one of the fastest growing concepts in the world. It has changed the way we do just about everything. It has made a considerable transformation in how we communicate. From mtv to the Internet, digital media and technology has provided tool to allow expression that was once only available to one's own mind. Audio, video, lightning, data, security, phones, and even heat and air conditioning id going (if not already) to digital format. Today, technology has provided tools to extract these images and thoughts to others. Digital media and technology is already an essential pert of other technologies. For example, it is used in computers, telephone systems, and compact discs. Everyday there is a new form of digital media emerging.